Lubna’s work lies at the intersection of ecological sustainability, social psychology, and digital innovation. She is particularly interested in understanding the drivers and promoters of (un)sustainable behavior and uncovering the knowledge-intention-action gaps in climate adaptation and mitigation. Her current work is centered in the Berlin-Brandenburg region of Germany, particularly with respect to the transport, construction, and energy sectors. She presently works with the Berlin Brandenburg Climate Change Center and was previously affiliated with the Centre for Entrepreneurship at the Technical University of Berlin. Lubna’s eclectic background also spans molecular biology, ecology, and industrial engineering, with previous research and work experience in and on turbulent and emerging contexts such as Syria, Turkey, Lebanon, Pakistan, Tunisia, and sub Saharan Africa. She studied at the Technical University of Berlin, the Georgia Institute of Technology, and the Jordan University of Science and Technology. She is also an avid stage performer and outdoors lover.