Gregg Sparkman
Gregg Sparkman
Gregg Sparkman was a postdoctoral research associate in the Andlinger Center at Princeton University. His research is focused on understanding social change, including the causes and consequences of norms shifting over time. He completed his PhD at Stanford University in social psychology, where he investigated how people are influenced by witnessing social change and how this can be incorporated into interventions in social, environmental, and political domains. Collaborating with non-profit, public, and private organizations, he uses national surveys and field studies to develop and assess social psychological interventions to meet social and environmental goals.
Dr. Sparkman now works at Boston College as an Assistant Professor and leads the The Social Influence & Social Change Lab.
- Sparkman, G., Geiger, N., & Weber, E. U. (2022). Americans experience a false social reality by underestimating popular climate policy support by nearly half. Nature Communications, 13(1), 1-9.
- Sparkman, G., Attari, S. Z., & Weber, E. U. (2021). Moderating Spillover: Focusing on Personal Sustainable Behavior Rarely Hinders and Can Boost Climate Policy Support. Energy Research & Social Science, 78, 102150.
- Sparkman, G., Macdonald, B. N., Caldwell, K. D., Kateman, B., & Boese, G. D. (2021). Cut Back or Give it Up? The Effectiveness of Reduce and Eliminate Appeals and Dynamic Norm Messaging to Curb Meat Consumption. Journal of Environmental Psychology, 101592.